Quantitative Analysis of Charitable Donations Essay

Quantitative Analysis of Charitable Donations - Essay Example In addition, they provide a platform for supporters to contribute or raise funds in secure and ethical ways. Generally, collection methods are important mechanisms for exchange of information amongst the donors and the fundraising organizations. There are various methods of collection. These methods include street collections, house-to-house or door-to-door and static (mall) collections. Door-to-door and street collections can be categorized as face-to-face collections or fundraising as they involve physical meetings of donors and charity organizations (American Law Institute-American Bar Association Committee on Continuing Professional Education, 2011). These are the most popular collection methods because they result to profitable returns; donors are asked to donate regularly. Securing donations enable charities to plan for future campaigns since money is guaranteed. Furthermore, face-to-face collection methods tend to raise awareness of small organizations and improve the status of larger ones (Government of Western Australia, 2012). On the other hand, Static collection is a common practice by charity organizations that uses static boxes to collect funds in malls or business centers. Thus, this paper is meant to discuss various collection methods and apply quantitative analysis to identify the most appropriate method of charitable collection. This method can also be referred to as house-to-house collection method. Fundraisers who apply this method call at homes of donors in order to solicit contributions for different charities. In most cases, it is deemed as a regular way of donating but some donors prefer one-off donation. Fundraisers work as a team or in teams in order to approach donors in various homes. Moreover, some charity organizations or agencies may not be able to schedule appointments for next collections from donors. This makes the donors to oblige to support the charities. Fundraisers who work on

Understanding four pillars of sustainability Essay

Understanding four pillars of sustainability - Essay Example The concern of sustainability in art and design has been on the key trends in recent past. This has called to question the role of designers and artists in sustainability. The article "Sustainability" Has Become a Growing Focus of Artists' (and Art Schools') Attention† by Daniel Grant in general addresses such concern and the new paradigms in integrating the four pillar of sustainability (environment, cultural, financial, social) to enhance better artistic practices. Likewise stresses the effort to institutionalized sustainability into an elective concentration in many schools which is a positive step. Through critically analyzing the article, by acknowledging the prominence and importance of the pillars of sustainability reinforces the need for an integrated various approach to all of the themes in art which is increasingly dynamic. In this regard, the article underscores the fact that the foundational and challenges of sustainability in may be complex in nature, when we take a holistic approach and engaging all the pillars of sustainability these challenges becomes solvable. According to the article, art that focuses on sustainability issues lacks a given look, but reflects a series of ideologies about the significance of art as in the environment and society at large. There are various strategies that are seen to be workable in positive sustainability reinforcement in art. However, institutionalizing issues of sustainability into an elective concentration in many colleges is a surest way to promote this positive trend.

The Effects Of Climate Change In North America Politics Essay

The Effects Of Climate Change In North America Politics Essay Climate change is one of the biggest issues of discussion in the world today and is already affecting societies around the globe. North America, being one of the most influential areas of the planet, has the added pressure of setting the proper example in preparing its society to adjust for the possible changes to be made in regards to climate change. Given the economic power that North America holds over various countries worldwide, the decisions and actions that are taken are going to have a direct impact on the other nations as well. The US is put in a place of control when it comes to the matter of climate change, and as a result, if the US continues to deny the changes that are occurring in the world of today, other countries will continue to suffer and will not be able to take the necessary actions in order to prevent the downfall of their own societies. Actions are starting to be taken by both the government and non-governmental organizations, who are trying to inform the gene ral public on what the current situation is with climate change and the possible outcomes. There is a clear effort being made to help slow down, or even prevent climate change from making a large impact on society, but if there is a major impact, unfortunately society will not be able to cope accordingly. The programs to prepare society for the worst to come exist, but there is not enough focus on these programs to get the message across. If this information is not distributed around the world, and if this subject is not taken seriously, human civilization could very well already be on its way to downfall. North America is taking steps in order to prepare its population for change in order to deal with climate change and make sure that society is affected as little as possible. In order for the world to be able to tackle the subject of climate change, all nations will have to come together and educate their own people on the dangers and potential problematic outcomes of this ongoing shift in the worlds climate, starting with the United States. The governments of North America have programs which are made to inform the general public about the current situation of climate change; however, there is not enough emphasis put on these programs to convey this message to societies. It is a known fact that climate change is one of the main issues of discussion in the world today, and that it is going to take a global effort in order to get results. North America is one of the leading polluters of today, and therefore it is extremely important for the US to be aware of what is happening in terms of climate change. The United States government has programs that are specifically designed to inform the general public about what is going on with climate change and what can be done to prevent it, cope with it, and prepare for the worst. This is despite the fact that the reports of several governmental agencies in the United States and around the world cite human activity as one of, if not the primary driver of global climate change, (Nag el et al, 2008). The programs exist, the government is aware of what needs to be done, but there is simply not enough focus on these programs. For example, on June 16th, 2009, the White House helped launch the Global Climate Change Impacts on the United States report, which is a representation of thirteen agencies that, in the course of a year and a half, focused on potential climate change impacts on the United States. Yet, a large group of the United States public is completely unaware of the fact that this report was written. Sadly, the government knows this and even takes it into account, as stated in the document Responses to climate change impacts in the United States will almost certainly evolve over timeà ¢Ã¢â€š ¬Ã‚ ¦ Implementing these response strategies will require careful planning and continual feedback on the impacts of policies for government, industry, and society, (Waple, 2009). Non-governmental organizations are the ones at the front lines, informing the general p ublic one person at a time, letting people know what steps need to be taken in order to cope with, or even prevent climate change. Even though these organizations are putting in the hours of effort to inform the public, the majority of people shy away from the NGOs and choose to not take them seriously and not regard this as a real problem that will eventually have an impact on the world. In order for the human race to respond appropriately to the results that climate change will have on society, people have to be made aware of the expected outcomes. As stated by the National Assessment Synthesis Team in Washington, D.C. Climate change will affect different segments of society differently because of their varying exposures and adaptive capacities (NAST, 2000). There are many different environmental issues that the world is being faced with. Some are local, where others will have an impact on a global scale. Environmental issues are comprised of social interactions and natural phenomena, in this sense, they are hybrid issues of society and the environment, (Giddens, 2009). Due to the amplification of social awareness dealing with environmental problems in the 1970s, sociology has focused part of its reasearch on global climate change, known as environmental sociology. Environmental sociologists study the complex and versatile relationship between human beings and their natural environments, which also covers the question of why social systems have a tendency to exceed their ecological carrying capability. The report done on understanding climate change suggests that there are certain areas of research that scientists must take as a priority. These areas include 1) human activities that alter the earths environment; 2) forces that drive these activities; 3) consequences of environmental changes for societies and economies; and 4) how humans respond to these changes, (Nagel et al, 2008).The main issues that the world has to deal with are pollution and waste, resource depletion, genetic modification of food, and global warming. Air pollution clearly has a global influence, and is mainly caused by outdoor pollution, produced mainly by industrial pollutants, and indoor pollution, causes by burning fuels at home such as heating. Human societies depend on natural resources from the planet wood, water, plant life, animals. These are mainly classified as renewable resources, however, if there is no balance between consumption and reproduction, there is a risk that there will be no more left. Rapid population and economic growth in the arid and semi-arid regions of Southern California, the central valley of California, and the front range of the Rocky Mountains has radically increased exposure to water shortages (NAST, 2000). Along with consumption rates, population shifts and development choices are making more Americans vulnerable to the expected impacts of climate change, (NAST, 2000). North America being one of the more heavily populated areas in the world also raises the vulnerability of the specific regions that are densly populated. The four most populous states in 2000 California, Texas, Florida, and New York accounted for 38 percent of the total growth in U.S. population during that time, and share significant vulnerability to coastal storms, severe drought, sea-level rise, air pollution, and urban heat island effectsà ¢Ã¢â€š ¬Ã‚ ¦Over 80 percent of the U.S. population resides in urban areas, which are among the most rapidly changing environments on Earth, (N AST, 2000). In some cases the negative outcomes of climate change do not directly affect North America, but the nations that supply North America with their export. Which in turn also has a negative affect on North America. The main component of climate change, which is global warming, has the most noticeable impact on societies, scientists have recently estimated that global warming kills about 160,000 people every year (Giddens, 2009). In general, the groups of people that are going to be affected the most are the youth, the elderly, and the economically disadvantaged (NAST, 2000). This is due to the fact that people who are at a disadvantage, socially and monetarily, are unable to acquire the resources necessary in order to cope with these changes. The rise in global temperatures during the summer and the fall of temperatures during the winter are at an all time high and low, respectively, and human beings are not prepared to the best of their abilities, and consequently human beings are the ones who are losing the battle against the shift in climate. Another problem area that is beginning to arise is that of health and the mutation of pre-existing disease and viruses, public health researchers have begun to note variations in seasonal diseases, like the flu, and the geographic spread of malaria and diarrheal diseases resulting from ill-equipped sanitation services and a lack of access to clean, fresh water, (Nagel et al, 2008).Yet, with these facts, there is still no drastic change or effort being made to prevent this from happening; and there is further research that must be done before scientists will be able to estimate how much these changes will result in negative societial outcomes. Other areas of the world are also making an effort to inform the general public about climate change and the potential changes that will have to be made in order to prevent negative outcomes. The Kyoto Protocol was created in 1997, in Kyoto, Japan and was put into action in February 2005, and since then 187 states have signed the protocol. The Kyoto protocol is a convention that was created in an attempt to fight global warming and lower greenhouse gas emissions by restricting countries gas emission percentages. Ironically enough, the United States is the only nation that has not signed and has no intention to ratify the protocol. The Kyoto Protocol was created when George W. Bush was still president of the US, and he was of the firm opinion that climate change not only was not a problem, but did not even exist as an important global issue. As a result, the US has been put far behind the rest of the world in terms of acknowledging and acting on this matter. This is a set-back to the global effort in fighting climate change and will continue to create problems, in the long run, if there is no agreement reached on this subject shortly. If information about climate change does not reach the majority part of the planets population or the subject is not kept in mind with the main events that are yet to come, human civilization may as well accept the steady downfall of our planets wellbeing. With North America continuing to play its role in the world regarding the issues of climate change, noticeable actions need to be taken for the prevention of climate change, from a societal perspective. The reactions to the impacts of climate change in North America will transform over time as people learn more about what they are dealing with, and the extent to which it will affect the population. In addition, there have to be more comparative studies of the political dynamics of climate change across multiple nations. Evidently, this is not left up to the hand full of people in a position of power in the world to do; there are other factors that can also contribute to this evolution. Cultural habits, religion, and personal norms and values are able to influence the majority, if not, everything from population growth to beliefs about the environment as a whole. There has to be a better understanding of how and where these social groups stand, in terms of the global movement, towards a better environment, and how the general public, political powers, and non-governmental organizations can work together to effectively improve it. North America has huge potential to deal with these issues, compared to other countries in the world, however their methods of informing the population and the advice that they give to their people as a means of being able to improve their situations is not yet at its best. Although North America has considerable adaptive capacity, actual practices have not always protected people and property from adverse impacts of climate variability and extreme weather events, (Parry et al, 2007). There is still much that must be shared between people of power and people who belong to those societies. Climate change is a real issue that will eventually affect the entire world, and measures must soon be taken, on a serious level, if societies worldwide are to try and overcome this new life threatening obstacle.

Johnnys Adventures :: essays research papers

Johnny Basily is an some what normal man. He has blonde hair that can only be described to be as beautiful as the morning sunrise. People say that his eyes are as brown as newly polished wood. Since he works as a lumberjack for T&L Wood Cutters he is very well built and has strong hands. Johnny is also tall. This is because when he was a child he drank his milk and lifted weights. He weighs 200 pounds and has an excessive eating disorder. Besides physical features Johnny is also very brave, stupid and sensitive. These attributes about him are shown several times in his life and are interesting to hear about. Overall he is a great person.   Ã‚  Ã‚  Ã‚  Ã‚  Johnny is very brave person. This is shown one night when he is working overtime. Johnny was just doing the usual, chopping down trees and putting them on a truck, but when he was almost done with his work he smelled the smoke from a fire. It was coming from deep in the woods. He decided to check it out and so quietly and slowly he moved towards the location of where the smell was coming from. After going through some bushes he came upon a vast clearing and found a tent on fire. Seeing this at once he ran to the tent to see if there was anybody inside and indeed there was. Without thinking twice he courageously jumped into the tent, grabbed the 2 women inside quickly and jumped out before the flames could even touch him. This daring act showed how Johnny is very brave and puts others lives’ before his own. Another example of this is the time when he saved a little boy from bears. On a Sunday, not long ago, he was hiking on his most favorite trail on the Bub as Mountains. While hiking he heard a yelp for help and ran towards the source of the sound. There he saw a boy was being attacked by some bears. With only thinking of the boys safety he leaped at the two bears and tackled them to the ground. He then commenced to further more attack the bears until they ran away. After the fighting was over he took the boy to a rangers office. Once again he had proven that he is very brave.   Ã‚  Ã‚  Ã‚  Ã‚  Also Johnny is very stupid. This is shown when he tried to wrestle a killer shark.

Levis Strauss & Co. an Analysis

Levi Strauss & Co. An Analysis EEP 142 Group Project Young Lee James Moon Michael Lin Problem †¢The Levi Strauss company is experiencing losses and is continuing to under-perform in the denim jean market. †¢The firm faces the general problem of a dominant firm losing market share when more firms enter the market. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background – History †¢The company was founded by Levi Strauss in 1853 primarily selling wholesale dry goods. The company was founded in San Francisco, California. A tailor named Jacob Davis thought of an idea to use copper rivets to reinforce the points of strain on pants. †¢Davis and Strauss purchased the patent of the idea of using copper rivets in clothing on May 20, 1873. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background – Company Growth †¢The innovation of the rivets in the jeans differentiated Levi’s j eans from others because of its increased durability. †¢Over the years, Levi’s jeans have become more popular, initially due to its durability. Jean products expanded, targeting different consumers. Levi Strauss & Co. eventually captures most of the denim jean market, becomes the largest manufacturer of jeans, and profits reach $1 billion by 1974. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background – Time Line †¢1853: Levi Strauss begins selling dry goods in San Francisco. †¢1873: Levi Strauss & Co. patent riveted jeans and begin selling them. †¢1912: Koveralls, denim playsuit for children, is first nationally sold product for the company. †¢1935: Company sells first blue jeans for women. †¢1940s: U. S. overnment issues denim work clothes for employees in the defense industry. †¢1974: Company sales reach $1 billion †¢1986: Company introduces Dockers as a new casual line of clothes Problem B ackground Successes Competition Solutions Responsibility Conclusion Q&A Successes – Monopoly †¢Since the patent of the rivets in jeans in 1873, the company achieved monopoly power. †¢Monopoly power was gained through entry barriers. –The patent granted the firm monopoly rights to sell riveted jeans. †¢Also by product differentiation –The rivets on the jeans allowed for longer durability, a form of vertical differentiation. Product differentiation and barriers to entry allowed the company to gain more popularity and market share. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Successes – Expansion †¢By 1977, Levi Strauss & Co. is the world’s largest jean manufacturer. †¢Department stores and boutiques sell Levi’s products and are additional channels of distribution for the company. †¢Levi’s provides a wide range of products that target different market segments, capturing demands. †¢After the release of the 501 product line, Levi’s enjoys worldwide market dominance in the denim jean market. Levi Strauss & Co. maintains it’s image as an American Icon and the originator of American jeans. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Successes – Positioning †¢Other marketing strategies, like the position of the product, created increased differentiation, contributing to the companies market power. †¢In 1930s, the company survived the Great Depression due to increased interest in Western culture. –Jeans were positioned as being worn by â€Å"cowboys. † cowboys. † †¢Levi’s jeans were issued to employees in the defense industry (including veterans) during World War II. Post World War II, veterans that went to college wore Levi’s jeans on Levi’ campuses, increasing popularity. †¢WWII veterans were regarded as heroes. –Jeans were shown to be suitable for casual wear, rather than work. work. –During the Baby Boom era, Levi’s targets younger consumers and Levi’ positions product as â€Å"cool. † cool. † †¢Early movie stars wore Levi’s jeans. An example of celebrity endorsement Levi’ †¢Consumer demand shifts from durability of jeans to fashion of jeans. –Culturally, jeans became symbol of youth and rebellion In 1960s, student protesters wore jeans as a uniform †¢In 1970s, company sells bellbottom jeans †¢ The firm positioned its products with changing times and changing demands, keeping existing customers and capturing new markets. Increases in sales ultimately increased profits Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Competition – Effect †¢Levi Strauss & Co. was threatened by competition, because barriers of entry were relatively low in the jean market. (excluding the patent) †¢S ome of Levi’s competitors include: –Calvin Klein –Gap Jeans –VF Corp (Lee, Wrangler) –Tommy Hilfiger The entrance of new competitors had many effects on Levi’s. –Levi’s no longer has monopoly power more competitive prices Levi’ lower profits –Availability of substitutes firm faces increase in elasticity of demand –Consumers prefer other brands. Levi’s customers buy from competition Levi’ lowering Levi’s market share. Levi’ †¢These newer upstarts are able to â€Å"chip away† at Levi’s market dominance because they are able to capture segments. –VF Corp captures low-end jean consumers; Calvin Klein captures highlowhighend consumers. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Competition – Strategies †¢Competitors successfully were able to take from Levi’s market due to heavy advertising and branding. Branding was especially effective for companies like Calvin Klein that targeted high-end consumers. †¢Some of the marketing strategies that competitors like Calvin Klein used to differentiate their product and brand included: –Celebrity endorsements (Calvin Klein and Brooke Shields) –Up-to-date European product designs (low-rise, tighter) Up- to(low–Advertise jeans as â€Å"designer. designer. † †¢These advertisements were used as a barrier to entry, because of spurious product differentiation. Although Levi’s jeans may be physically the same as its competitor’s, consumer preferences are affected by brand name. †¢In addition to the idea of branding, Levi’s largest consumer market were Baby Boomers , and by the time competitors increased in the 1980s, the Levi’s brand was perceived to be â€Å"mommy jeans. † This reinforced the more youthful perception of other brands. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Competition Premium Jeans †¢Levi’s failed to recognize and enter a new and booming premium jeans market, originating in 2000 and led by brands such as Seven For All Mankind, True Religion, and Rock & Republic. †¢Levi executives themselves admitted failing to see the premium jeans trend, and the company was forced into radical cost-cutting, closing dozens of factories and laying off thousands of workers. †¢The premium jeans market has over the last five years largely driven the growth of an otherwise stable jeans market, as premium jeans sales grew at a 40-45% rate for multiple years. Levi’s failure to adequately respond to this trend was a large part of its posting declining sales in nine out of ten years prior to 2007. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Solutions – Advertising †¢With the rise of competitors and decrease in brand image, Levi Strauss & Co. makes use of edgy advertisements. †¢Brand Loyalty –Many of Levi’s ads stress brand loyalty to maintain existing customers. Levi’ The word â€Å"original† is used many times. original† –Some tv ads are set in the late 1800s, stressing the historic value of the company. Brand Image –At the same time, Levi’s ads stress the â€Å"youthfulness† of their brand Levi’ youthfulness† jeans. –The 501 product line and the Red Tab collections offer jeans that appeal that to younger consumers competing with the high-end jean competitors. high–Television advertisements a re more innovative and target younger crowds. –http://www. youtube. com/watch? v=CSG807d3P-U http://www. youtube. com/watch? v=CSG807d3P–http://www. youtube. com/watch? v=skWFyop_pxU&feature=related –http://www. youtube. com/watch? v=W-SZN1VRIl4&feature=related http://www. youtube. com/watch? v=W- These marketing strategies however did not help with the worldwide decrease demand for jeans. This implies that other clothing is becoming a substitutable good for jeans. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Solutions – Alternative †¢Although Levi Strauss & Co. had worldwide market dominance in the 1980s after the release of 501 product line, profits continue to plummet due to: (1) decrease of demand for jean products and (2) more competition. †¢In 1996, revenues were reported at $7. 6 billion and a U. S. market share of 18. 7%. By 2001 revenues drop to $4. 5 billion and U. S. market share of 12. 1%. †¢I n order to maintain revenues, the company releases the Levi’s signature jeans. –This product line appeals to the low-end consumers. –Decrease in demand for jeans causes market price to drop, so consumers want cheaper jeans. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Solutions – Alternative (cont. ) †¢In 2002 Levi Strauss & Co. makes an agreement with largest retailer Wal-Mart as a supply-chain strategy to massmarket consumers. –Levi’s Signature brand to be sold in Wal-Mart stores exclusively This was an excellent strategic move because Wal-Mart was making large sales while Levi’s could not keep up in sales. This had potential to benefit both parties. –By 2002, Wal-Mart was #1 in the Fortune 500 rating. –Levi Strauss & Co. was ranked #383 in 2002. †¢Although this partnership was a success, Levi Strauss could not offset the slowdown in the aggregate denim jean market, continu ing to loss profits. –2008 Rating for Levi’s: 522 from previous 510 –Profits continue to fall. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Solutions – Alternative (cont. ) Forced to re-evaluate itself by years of declining sales, Levi’s has been able to find some degree of success with primarily the introduction of the Signature line and a largescale streamlining of costs and it’s business. Levi’s is also being helped by its international presence and is currently being benefited by impacts from the global currency exchange market, as the company benefited from the weak dollar. †¢The company is still trying to find a way into the lucrative premium jeans market, introducing a new premium line and hiring famous artists to liven up the brand. Competitor VF Corp. ecided to purchase Seven For All Mankind as their market entry. Problem Background Successes Competition Solutions Responsibility Conclu sion Q&A Responsibility – Background †¢Levi Strauss & Co. is a family owned worldwide corporation with headquarters in North America, Europe, and Asia. –The company is vertically integrated, meaning it owns/has owned factories for every level of production for the jeans. –The company employs about 10,000 people worldwide. †¢Historically Levi Strauss & Co. is recognized as a caring and corporately responsible company. –After the 1906 San Francisco earthquake, he company continued to pay workers as it was rebuilding factories and buildings. –During the Great Depression, the company kept workers busy installing new floors in factories rather than fire them. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Responsibility – Background (cont. ) †¢Levi Strauss & Co. has also taken the lead on social issues. –During the 1940s, the company desegregated its factories bringing white and black worker s together. –In 1980s, the company was very involved in educating people about AIDS providing $37 million to HIV/AIDS services. One of the first companies to extend healthcare to their workers’ spouses. †¢Levi Strauss & Company approach to business: â€Å"profits through principles. † –†As business leaders we have the obligation, both individually and collectively, to make our enterprise not only a source for economic wealth, but also a force for positive social change in the conduct of our business. This principle of responsible commercial success is embedded in our more than 150-year experience, and continues to anchor how we operate today. † Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Responsibility – Sweatshops †¢With increased competition from other jean producers in the 1980s and 90s, like any profit-maximizing corporation, Levi Strauss & Company closed many factories and subcontracted production. –Subcontracted production is cost-minimizing because labor is relatively abundant and wages cheaper. –In order to compete with prices, subcontracting work makes sense. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Responsibility – Sweatshops (cont. ) †¢The company had 6 subsidiary factories in Saipan, capital of the U. S. Commonwealth of the Northern Mariana Islands. –The U. S. Department of Labor cited that workers were paid sub-minimal wages, 7 day work weeks with 12-hour shifts in â€Å"slave-like† conditions. †¢The subcontractor, Tan Holdings Corporation, had to pay a fine of of $9 million as restitution to 1,200 employees. †¢Levi Strauss & Co. claimed no knowledge of the offense, cut-off cutties to Tan Holdings, and issued labor reforms. †¢1999, Sweatshop Watch, Global Exchange, Asian Law Caucus, Unite, and workers filed a class-action lawsuit 3 times to 27 U. S. retailers, including Levi Strauss & Co. Levi Strauss was the only defendant to win the case. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Responsibility – Environmental †¢Continuing on the approach of â€Å"profits by principles,† in 2006 Levi Strauss & Co. launches the Eco clothing line. –Jeans are certified to be made from 100% organic cotton and fully sustainable production processes. This includes cotton untreated by chemicals, pesticides, and manufactured at sustainable carbon emissions. –The jeans are also packed in 100% recyclable and reusable materials. †¢Economic implications Organic jeans are more expensive, due to the added costs to certify these genes to organic standards. –However, discouraging the use of chemicals for cotton is a step toward the right direction. Pesticides have externality costs to the environment and workers, because they are mostly improperly used in poor countries. A reduction in externalities improves social welfare. –In the long-run, sustainable production has the possibility to being profitable. –Corporate responsibility also has long-run profits. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Conclusion †¢Levi Strauss & Company had most of its early success because the firm was behaving monopolistically. The company patented the riveted jeans, increasing durability, and gaining popularity. †¢Over the years, the company maintained profits by providing a wide range of products, capturing new markets, and increasing its market shares. The company created barriers to entry by patents and trademarks, and by differentiating its product from generic jeans. †¢However as more firms entered the market, the company started losing customers and incurring losses. The upstart companies captured niche market shares from Levi’s immense market domination. †¢Despite these reduction of sales, Levi Strauss & Co. maintained its corporate responsible image and progressive stance on social, labor, and environmental issues, which may have long-run profit opportunities. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A References Frith, Maxine. â€Å"The Ethical Revolution Sweeping Through the World’s Frith, World’ Sweatshops. † commondreams. org. 16 April 2005. 2 May 2008 Sweatshops. † commondreams. org. .

Swot Analysis of Safaricom

mplemented effectively, have the greatest impact. Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months. However, you should always be willing to enhance or redirect your plan based on what proves successful. Marketing Plan Basics 1. Market Research Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell.Some areas to consider: * Market dynamics, patterns including seasonality * Customers – demographics, market segment, target markets, needs, buying decisions * Product – what's out there now, what's the competition offering * Current sales in the industry * Benchmarks in the industry * Suppliers – vendors that you will need to rely on 2. Ta rget Market Find niche or target markets for your product and describe them. Ads by Google Choose Gmail Free Email by Google Switch to Gmail, Sign up now! Mail. Google. com Construction Projects Construction & Infrastructure Projects, Sample the Service Now BusinessMonitor. com/AfricaSWOT Analysis Tool Get a free 30 day trial of Mindjet and create SWOT Analysis easily. www. Mindjet. com Be Brilliant @ EMarketing Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www. dolphinsgroup. co. ke 3. Product Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use? 4. Competition Describe your competition. Develop your â€Å"unique selling proposition. † What makes you stand apart from your competition? What is your competition doing about branding? 5. Mission Statement Write a few sentences that state: â€Å"Key market† – who you're selling to * †Å"Contribution† – what you're selling * â€Å"Distinction† – your unique selling proposition 6. Market Strategies Write down the marketing and promotion strategies that you want to use or at least consider using. Strategies to consider: * Networking – go where your market is * Direct marketing – sales letters, brochures, flyers * Advertising – print media, directories * Training programs – to increase awareness * Write articles, give advice, become known as an expert * Direct/personal selling * Publicity/press releases * Trade shows * Web site 7. Pricing, Positioning and BrandingFrom the information you've collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness. 8. Budget Budget your dollars. What strategies can you afford? What can you do in house, what do you need to outsource. 9. Marketing Goals Establish quantifiab le marketing goals. This means goals that you can turn into numbers. For instance, your goals might be to gain at least 30 new clients or to sell 10 products per week, or to increase your income by 30% this year. Your goals might include sales, profits, or customer's satisfaction. 0. Monitor Your Results Test and analyze. Identify the strategies that are working. * Survey customers * Track sales, leads, visitors to your web site, percent of sales to impressions Related ArticlesSample Marketing PlanMarket Plan Worksheet| | By researching your markets, your competition, and determining your unique positioning, you are in a much better position to promote and sell your product or service. By establishing goals for your marketing campaign, you can better understand whether or not your efforts are generating results through ongoing review and evaluation of results.As mentioned earlier in this article, be sure to use your plan as a living document. Successful marketers continually review the status of their campaigns against their set objectives. This ensures ongoing improvements to your marketing initiatives and helps with future planning. mplemented effectively, have the greatest impact. Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months.However, you should always be willing to enhance or redirect your plan based on what proves successful. Marketing Plan Basics 1. Market Research Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. Some areas to consider: * Market dynamics, patterns including seasonality * Customers – demographics, market segment, target markets, needs, buying decisions * Product – what's out there now, what's the competition offering * Current sales in the industry * Benchmarks in the industry * Suppliers – vendors that you will need to rely on . Target Market Find niche or target markets for your product and describe them. Ads by Google Choose Gmail Free Email by Google Switch to Gmail, Sign up now! Mail. Google. com Construction Projects Construction & Infrastructure Projects, Sample the Service Now BusinessMonitor. com/Africa SWOT Analysis Tool Get a free 30 day trial of Mindjet and create SWOT Analysis easily. www. Mindjet. com Be Brilliant @ EMarketing Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www. dolphinsgroup. co. ke 3. Product Describe your product. How does your product relate to the market?What does your market need, what do they currently use, what do they need above and beyond current use? 4. Competition Describe your competition. Develop your â€Å"unique selling proposition. † What makes you stand apart from your competition? What is y our competition doing about branding? 5. Mission Statement Write a few sentences that state: * â€Å"Key market† – who you're selling to * â€Å"Contribution† – what you're selling * â€Å"Distinction† – your unique selling proposition 6. Market Strategies Write down the marketing and promotion strategies that you want to use or at least consider using.Strategies to consider: * Networking – go where your market is * Direct marketing – sales letters, brochures, flyers * Advertising – print media, directories * Training programs – to increase awareness * Write articles, give advice, become known as an expert * Direct/personal selling * Publicity/press releases * Trade shows * Web site 7. Pricing, Positioning and Branding From the information you've collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness. 8 . Budget Budget your dollars. What strategies can you afford?What can you do in house, what do you need to outsource. 9. Marketing Goals Establish quantifiable marketing goals. This means goals that you can turn into numbers. For instance, your goals might be to gain at least 30 new clients or to sell 10 products per week, or to increase your income by 30% this year. Your goals might include sales, profits, or customer's satisfaction. 10. Monitor Your Results Test and analyze. Identify the strategies that are working. * Survey customers * Track sales, leads, visitors to your web site, percent of sales to impressions Related ArticlesSample Marketing PlanMarket Plan Worksheet| |By researching your markets, your competition, and determining your unique positioning, you are in a much better position to promote and sell your product or service. By establishing goals for your marketing campaign, you can better understand whether or not your efforts are generating results through ongoing r eview and evaluation of results. As mentioned earlier in this article, be sure to use your plan as a living document. Successful marketers continually review the status of their campaigns against their set objectives. This ensures ongoing improvements to your marketing initiatives and helps with future planning.